Leadership Feedback Series: Part I of V So, you already know feedback is important to leadership success, but how effectively do you receive it? Well, to start with, do not try to "keep secrets." Receiving feedback on your leadership behavior is a true gift that needs to be cherished and nurtured. One of the best ways of showing appreciation for the gift and nurturing future feedback is to tell people the important points of what you heard. Unfortunately, many executives do not take this step, because most are afraid of telling people the negative feedback. Talking about the positive is seldom the problem; but the negative is something we want to hide. We often do not talk about or acknowledge receiving feedback. Instead, we pretend that it never happened, hope it will be forgotten, and try to keep it secret.